At MyMixtapez, I was one of the creative minds behind the brand’s communication, developing visual content that connected artists directly to their audience. I designed campaigns, animated covers, promotional videos, and full visual identities for projects, events, and documentaries. In addition to the hip-hop app, I also worked on the country music platform and the MyMixtapez Racing game. I was responsible for the company’s visual identity and brand guidelines, as well as the branding of several in-house events. I played an active role in promoting and shaping the image of multiple artists, including producing documentaries that told their stories.